This privacy statement covers Saddleriver.com web site
(saddleriver.com). Because this Web site wants to demonstrate its
commitment to our users’ privacy, it has agreed to disclose its
If users have questions or concerns regarding this statement, they
should first contact us.
Saddleriver.com is the sole owner of the information collected on saddleriver.com and its
other registered domain names. Saddleriver.com collects information
from our users at several different points on our Web site.
In order to use this web site, a user must first complete the
registration form. During registration a user is required to give
contact information (such as name and email address). We use this
information to contact the user about services on our site for which
he has expressed interest.
We request information from the user on our order form. A user
must provide contact information (such as name, email, and shipping
address) and financial information (such as credit card number,
expiration date). This information is used for billing purposes and
to fill customer’s orders. If we have trouble processing an order,
the information is used to contact the user.
We store information that we collect through cookies, log files,
clear gifs, and/or third parties to create a profile of our users. A
profile is stored information that we keep on individual users that
details their viewing preferences. Consequently, collected
information is tied to the users personally identifiable information
to provide offers and improve the content of the site for the user.
This profile is used to tailor a user’s visit to our Web site, and
to direct pertinent marketing promotions to them. Your profile is
shared in aggregate form only together with your personally
A cookie is a piece of data stored on the user’s computer tied to
information about the user. We use both session ID cookies and
persistent cookies. A persistent cookie is a small text file stored
on the user’s hard drive for an extended period of time. Persistent
cookies can be removed by following Internet browser help file
By setting a cookie on our site, users would not have to log in a
password more than once, thereby saving time while on our site. If
users reject the cookie, they may still use our site. The only
drawback to this is that the user will be limited in some areas of
our site. Persistent cookies enable us to track and target the
interests of our users to enhance the experience on our site. See
the “Profile” section.
example, advertisers). However, we have no access to or control over
these cookies, once we have given permission for them to set cookies
Like most standard Web site servers we use log files. This
includes internet protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages, platform type,
date/time stamp, and number of clicks to analyze trends, administer
the site, track user’s movement in the aggregate, and gather broad
demographic information for aggregate use.
We employ (or our third party advertising company employs) a
software technology called clear gifs (a.k.a. Web Beacons/Web Bugs),
that help us better manage content on our site by informing us what
content is effective. Clear gifs are tiny graphics with a unique
identifier, similar in function to cookies, and are used to track
the online movements of Web users. The main difference between the
two is that clear gifs are invisible on the page and are much
smaller, about the size of the period at the end of this sentence.
Clear Gifs can "work with" existing cookies on a computer if they
are both from the same Web site or advertising company. That means,
for example, that if a person visited “www.companyX.com”, which uses
an advertising company's clear gif, the Web site (or advertising
company) would match the clear gif's identifier and the advertising
company's cookie ID number, to show the past online behavior for
that computer. This collected information would then be given to the
advertising company (or Web site).
In addition, we use clear gifs in our HTML-based emails to let us
know which emails have been opened by the recipients. This allows us
to gauge the effectiveness of certain communications and the
effectiveness of our marketing campaigns. If users would like to
opt-out of these emails, please see the Opt-out section.
Special Offers and Updates
We may send all new members a welcoming email to verify password
and username. Established members will occasionally receive
information on products, services, special deals, and a newsletter.
Out of respect for the privacy of our users we present the option to
not receive these types of communications. Please see the Choice and
If a user wishes to subscribe to our newsletter, we ask for
contact information such as name and email address. Out of respect
for our users privacy we provide a way to opt-out of these
communications. Please see the Choice and Opt-out sections.
On rare occasions it is necessary to send out a strictly service
related announcement. For instance, if our service is temporarily
suspended for maintenance we might send users an email. Generally,
users may not opt-out of these communications, though they can
deactivate their account. However, these communications are not
promotional in nature.
We communicate with users on a regular basis to provide requested
services and in regards to issues relating to their account we reply
via email or phone, in accordance with the users wishes.
Though we make every effort to preserve user privacy, we may need
to disclose personal information when required by law wherein we
have a good-faith belief that such action is necessary to comply
with a current judicial proceeding, a court order or legal process
served on our Web site.
Aggregate Information (non-personally identifiable)
We share aggregated demographic information with our partners and
advertisers. This is not linked to any personally identifiable
Third Party Advertisers
Saddleriver.com may share Web site usage information about users
with a reputable third party for the purpose of targeting our
Internet banner advertisements on this site and other sites. For
which allow them to recognize a user's cookie when a user visits
this site. The information they collect and share through this
technology is not personally identifiable.
We use third-party advertising companies to serve ads and collect
information when users visit our site. These companies may use
information (not including your name, address, email address or
telephone number) about your visits to this and other websites in
order to provide advertisements on our site, other websites and
other forms of media about goods and services of interest to you. If
you would like more information about this practice and to know your
choices about not having this information used by these companies,
check out http://www.networkadvertising.org/managing/opt_out.asp.
Saddleriver.com employees access nonpublic information in relation
to their job functions and the services they provide to you. We
maintain physical, electronic, and procedural safeguards that comply
with the federal standards to guard your nonpublic information.
Third Party Intermediaries
We use an outside shipping company to ship orders, and a credit
card processing company to bill users for goods and services. These
companies do not retain, share, store or use personally identifiable
information for any secondary purposes.
We may partner with other third parties to provide specific
services. When the user signs up for these particular services, we
share names, or other contact information that is necessary for the
third party to provide these services. These third parties are not
allowed to use personally identifiable information except for the
purpose of providing these services.
In the event Saddleriver.com goes through a business transition,
such as a merger, being acquired by another company, or selling a
portion of its assets, users’ personal information will, in most
instances, be part of the assets transferred.
This Web site contains links to other sites. Please be aware that
we, Saddleriver.com, are not responsible for the privacy practices of
such other sites. We encourage our users to be aware when they leave
our site and to read the privacy statements of each and every Web
site that collects personally identifiable information. This privacy
statement applies solely to information collected by this Web site.
From time-to-time our site may request information from users via
surveys or contests. Participation in these surveys or contests is
completely voluntary and the user therefore has a choice whether or
not to disclose this information. The requested information
typically includes contact information (such as name and shipping
address), and demographic information (such as zip code). Survey
information generally will be used for purposes of monitoring or
improving the use and satisfaction of this site.
If a user elects to use our referral service for informing a
friend about our site, we ask them for the friend’s name and email
address. Saddleriver.com will automatically send the friend a
one-time email inviting them to visit the site. Saddleriver.com may
store this information for the sole purpose of sending this one-time
email and tracking the success of our referral program.
Please keep in mind that whenever you voluntarily disclose
personal information online - for example on message boards, through
e-mail, or in chat areas - that information can be collected and
used by others. In short, by posting personal information online
that is publicly accessible, you may receive unsolicited messages
from other parties in return.
This Web site takes every precaution to protect our users’
information. When users submit sensitive information via the Web
site, their information is protected both online and off-line, When
our registration/order form asks users to enter sensitive
information (such as credit card number and/or social security
number), that information is encrypted and is protected with the
best encryption software in the industry - SSL.
While we use SSL encryption to protect sensitive information
online, we also do everything in our power to protect
user-information off-line. Only employees who need the information
to perform a specific job (for example, our billing clerk or a
member service representative) are granted access to personally
identifiable information. Finally, the servers that store personally
identifiable information are in a secure environment.
changes to this privacy statement, the homepage, and other places we
deem appropriate so our users are always aware of what information
we collect, how we use it, and under what circumstances, if any, we